Revamping your marketing collateral can be a daunting task, but starting with a clear goal in mind can make all the difference. Whether you want to rebrand, polish your key differentiators in your capability statements, or update past performance, it’s important to have a plan in place.
Here are some tips to get started on your collateral redo!
Collateral encompasses all visual marketing materials that represent your brand, including items like business cards, brochures, flyers, capability statements, and all kinds of printed and digital materials. These materials typically incorporate key brand elements, such as the logo, brand colors, and company information.
Consider updating your collateral when there are new company achievements. Be sure to keep past performance updated regularly in case studies. Another reason for a redo is when your company’s visual appearance appears outdated. All these updates are essential for maintaining a contemporary image.
Collaborate with stakeholders and the marketing team or designer to ideate changes that will elevate the company’s brand and align with stakeholder expectations. Subsequently, put these ideas into action and proceed to the next steps.
Once you’ve compiled all the necessary information regarding your intended changes, initiating the revamp by developing a Style Guide is the ideal approach. This guide serves as a cornerstone for maintaining design consistency and elevating your company’s brand with a professional and polished appearance.
An array of tools exists for the revitalization of collateral. It’s vital to choose the right tool for each phase, be it planning, information organization, or design.
Consider Trello or Jira for planning, and opt for Google Docs, Slides, or Microsoft Word/PowerPoint for information preparation. When it comes to designing, the Adobe Suite is an excellent choice.
In the final step, it’s important to inform and prepare all employees for the upcoming changes. This awareness ensures they are prepared and can seamlessly implement the new design into their work at the appropriate time.
By ensuring that all employees are informed, prepared, and supported throughout the transition, you can foster a positive and cohesive environment during the redesign process.
This holistic approach contributes to the successful implementation of your revamped collateral and its positive impact on the company’s brand.
Share:
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Revamping your marketing collateral can be a daunting task, but starting with a clear goal in mind can make all the difference. Whether you want to rebrand, polish your key differentiators in your capability statements, or update past performance, it’s important to have a plan in place.
Here are some tips to get started on your collateral redo!
Collateral encompasses all visual marketing materials that represent your brand, including items like business cards, brochures, flyers, capability statements, and all kinds of printed and digital materials. These materials typically incorporate key brand elements, such as the logo, brand colors, and company information.
Consider updating your collateral when there are new company achievements. Be sure to keep past performance updated regularly in case studies. Another reason for a redo is when your company’s visual appearance appears outdated. All these updates are essential for maintaining a contemporary image.
Collaborate with stakeholders and the marketing team or designer to ideate changes that will elevate the company’s brand and align with stakeholder expectations. Subsequently, put these ideas into action and proceed to the next steps.
Once you’ve compiled all the necessary information regarding your intended changes, initiating the revamp by developing a Style Guide is the ideal approach. This guide serves as a cornerstone for maintaining design consistency and elevating your company’s brand with a professional and polished appearance.
An array of tools exists for the revitalization of collateral. It’s vital to choose the right tool for each phase, be it planning, information organization, or design.
Consider Trello or Jira for planning, and opt for Google Docs, Slides, or Microsoft Word/PowerPoint for information preparation. When it comes to designing, the Adobe Suite is an excellent choice.
In the final step, it’s important to inform and prepare all employees for the upcoming changes. This awareness ensures they are prepared and can seamlessly implement the new design into their work at the appropriate time.
By ensuring that all employees are informed, prepared, and supported throughout the transition, you can foster a positive and cohesive environment during the redesign process.
This holistic approach contributes to the successful implementation of your revamped collateral and its positive impact on the company’s brand.
Share:
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