Navigating the GSA MAS Maze: Opportunity Knocks, But Strategy Holds the Map

For companies eyeing the GSA MAS, thorough research is paramount. Think of it as your strategic compass, guiding you toward the right opportunities. Here are the key areas to investigate:

a) What’s Being Bought on the Schedule?

• Deep Dive into SINs (Special Item Numbers): The MAS is organized into various SINs, each representing specific products, services, or solutions. Don’t just skim the surface. Delve into the details of what falls under each SIN relevant to your offerings. Are agencies actively procuring services like yours through these SINs? Review publicly available procurement data and GSA resources.
• Market Trends: Understand the evolving needs of government agencies. Are there emerging trends or specific initiatives driving procurement within your areas of expertise on the Schedule?

b) Who is Using the Schedule?

• Agency Identification: Which government agencies are the primary users of the GSA Schedule for your type of services? Are these agencies aligned with your target customer profile?
• Key Contacts (Where Possible): While direct contact before being on the Schedule can be tricky, understanding the organizational structures and potential points of contact within these agencies can inform your strategy.
  
  

c) What Are These Customers Buying?

• Procurement History: Explore publicly available procurement data to see the historical buying patterns of your target agencies on the GSA Schedule. What specific services or solutions have they purchased in the past under the relevant SINs? What were the contract values and durations?
• Future Needs (Where Discoverable): Keep an eye on agency strategic plans, budget requests, and publicly available forecasts to anticipate future procurement needs that align with your offerings.